Have you ever looked back at your old blog content and it makes you cringe a bit? This has totally been me over the last few months, I wasn’t quite sure what I was doing when I first started blogging. For the past 3 or so months, I’ve dedicated some time each week to help update my old blog content to help increase my blog growth and grow my following. Now, I don’t have to cringe when an old blog post pops up! For Blogmas Day Twelve, I’m sharing 5 ways to update your old blog content!
With the new year right around the corner, now is the perfect time to make sure your blog is in tip top shape to start 2019 off with a bang!
If you are a long time blogger, going back and updating every post may seem very daunting! I tend to update 1 or 2 old posts every so often when I have some extra free time. This is not something that has to be done all at once!
7 Ways to Update Old Blog Content
*Some of the below links are affiliate links and are at no additional cost to you. I have only included links to products that I have used myself and would recommend to others.*
Use Alt Text Wisely
Alternative text is so important when it comes to SEO! If you don’t know, alt text is the text that Google uses to identify what the image is and what pops up when you go and save an image on Pinterest. When you add an image to your blog, the title and alt text may say something like 1234.jpeg which doesn’t exactly help explain what the image is! Instead you could have “4 Ways to Style a Red Coat #redcoat #styletip #fashion” which gives the alt text a ton of keywords to help explain what the image is. This helps when someone is searching “how to style red coat”! I didn’t learn this until month 7 of blogging, when I had a ton of images to update, so if you are new to blogging be sure you are doing this!
Add Related Links
If you’ve been blogging for a while, odds are, you have plenty of related links that you an add to your old blog posts! Kind of hard to do that when you first start. This is also a great thing to do every so often! For example, I wrote a post all about how to start a blog. In that post, I added a related link to a post about what I wish I knew before I started blogging. This helps readers stay on your site longer and helps you build your audience!
For the past 8 or so months, all of my blog posts have the same kind of set up. I use the same colors, fonts, styles of writing to form each blog post. When I first started, I had used so many different fonts and colors that nothing matched or looked cohesive. Whether you are a long time or a new blogger, now is the time to make sure every post is cohesive with your branding.
Create New Pins
To me, this is one of my favorite parts of blogging! I love creating new images to use on Pinterest and sharing them! Pinterest likes to see new images and it doesn’t affect you negatively to create a ton of pins for one blog post! Again with the branding, when I first started, my pins didn’t represent my brand or even have my website on them. What’s worse is that a lot of my older posts didn’t even have any kind of “Pinterest Worthy” image on them! So I’ve been slowly going back and creating them to add to the post. I’ve added two examples of how I would update my old pins down below!
Update Old Links
Since I started blogging I’ve joined and gone through quite a few affiliate programs! Now is the perfect time to update any old links because of the holiday season! I am now apart of a new affiliate program, so I’ve been adding links through that. Just don’t forget to add any new disclaimers! This is also a great time to make sure that your links work! So many times I’ve come to realize that a link is broken or doesn’t work anymore. If you use affiliate links for products, make sure that the product is still being sold. Sometimes if the product isn’t sold anymore, the link won’t exist!
Use High Quality Photos
With the past year and a half of blogging, I’ve grown quite the arsenal of photos that are way better quality than when I first started. This is a perfect time to update any low resolution photos that aren’t helping your blog! If you don’t have any photos, you can also take new ones or use stock photos! This is also something that you can do over time!
Fix Grammar + Writing Errors
Have you ever read an old post and realized how hard it was to read? Reading my old blog posts you would think that I have never taken an English class before! You definitely don’t need to rewrite the post, but sometimes adding a sentence here and there can help fill in the gaps. Don’t forget to spell check and read it through. Spell check doesn’t always catch everything such as “to, too, and two” or “there and their”.